
UI / UX DESIGNER
UI / UX DESIGNER
Designing modern, conversion-focussed websites that perform as good as they look.
Designing modern, conversion-focussed websites that perform as good as they look.
Designing modern, conversion-focussed websites that perform as good as they look.
Services
Services
Services
01
Website Design
02
UI/UX Design
03
Landing Pages
04
Framer Development
01
Website Design
02
UI/UX Design
03
Landing Pages
04
Framer Development
01
Website Design
02
UI/UX Design
03
Landing Pages
04
Framer Development
About Me
About Me
About Me
I’m a UI/UX designer with a passion for designing clean, purposeful interfaces that balance form, function and feel. I approach each project with a user-first mindset, combining empathy, clarity and attention to detail. From wireframes to polished visuals, I aim for design that feels effortless and purposeful.
In 2021 I began my UX design journey at Norwich University of the Arts. It was here I was able to develop my knowledge and understanding of user-centric design. In 2024 I was extremely proud to graduate with a First Class Honours degree.
I’m a UI/UX designer with a passion for designing clean, purposeful interfaces that balance form, function and feel. I approach each project with a user-first mindset, combining empathy, clarity and attention to detail. From wireframes to polished visuals, I aim for design that feels effortless and purposeful.
In 2021 I began my UX design journey at Norwich University of the Arts. It was here I was able to develop my knowledge and understanding of user-centric design. In 2024 I was extremely proud to graduate with a First Class Honours degree.
I’m a UI/UX designer with a passion for designing clean, purposeful interfaces that balance form, function and feel. I approach each project with a user-first mindset, combining empathy, clarity and attention to detail. From wireframes to polished visuals, I aim for design that feels effortless and purposeful.
In 2021 I began my UX design journey at Norwich University of the Arts. It was here I was able to develop my knowledge and understanding of user-centric design. In 2024 I was extremely proud to graduate with a First Class Honours degree.




I have had the pleasure of working with Sam on a range of freelance projects, and he has consistently impressed me with his professionalism, proactive approach, and reliability. He is always organised, communicates clearly, and delivers high-quality work on time…
Read More
Amelia Baines
Lead Product Designer
I have had the pleasure of working with Sam on a range of freelance projects, and he has consistently impressed me with his professionalism, proactive approach, and reliability. He is always organised, communicates clearly, and delivers high-quality work on time…
Read More
Amelia Baines
Lead Product Designer
I have had the pleasure of working with Sam on a range of freelance projects, and he has consistently impressed me with his professionalism, proactive approach, and reliability. He is always organised, communicates clearly, and delivers high-quality work on time…
Read More
Amelia Baines
Lead Product Designer
Process
Process
Process
01
Discover
Understanding your business, goals and target audience to create a clear direction for the project.
01
Discover
Understanding your business, goals and target audience to create a clear direction for the project.
02
Design
Exploring layouts, interactions and visual systems focused on clarity, usability and feel.
02
Design
Exploring layouts, interactions and visual systems focused on clarity, usability and feel.
03
Build
Developing responsive experiences built for both desktop and mobile with smooth interactions and attention to detail.
03
Build
Developing responsive experiences built for both desktop and mobile with smooth interactions and attention to detail.
04
Launch
Refining, testing and preparing the final site for handoff or launch.
04
Launch
Refining, testing and preparing the final site for handoff or launch.









